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Paddy Power
Challenge
To create an exhibition marketing strategy that guaranteed Paddy Power stood out from the competition.
Solution
We coordinated the RPS (Rock, Paper, and Scissors) European Championships! This was a really innovative proposition that aligned perfectly with Paddy Power’s ‘fun and friendly’ brand and represented an excellent sponsorship opportunity.
Paddy Power’s brand was promoted on everything from exhibition stand space, zone banners and floor graphics – even designed bespoke green uniforms for the referees and gloves for the competitors. In addition, we created a unique 2-Player RPS online game for viral marketing to garner email data capture and spread the word, and arranged global PR distribution for this fresh and funky initiative.
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Slamdunk Creative – International Sales, Marketing and PR Consultancy
Slamdunk provide expert consultancy in the fields of Sales, Marketing and PR to a wide variety of businesses, both on and offline. We specialise in copy writing, PR and international sales - including affiliate marketing and strategic marketing - and have a high level of expertise in the gambling sector.