Shipleys Bingo

Challenge

Introduce poker as revenue source to their online business. Attract new customers of a younger demographic to their land-based bingo clubs after the smoking ban.

 

Solution

We’ve introduced live poker to this ‘red-brick’ bingo establishment and helped set them up a lucrative online presence that utilises their existing database. We brokered the online deal for them and developed a marketing strategy for live poker in the clubs - an integrated campaign targeting professional males and young couples featuring some really eye-catching outdoor advertising.