Caesar's Palace

Challenge

Identify potential casino VIP players living in Europe and entice then to Caesars Palace as high rolling customers. At the same time convey the Caesars brand as one synonymous with prestige and luxury and encourage retention.

 

Solution

So far we have conducted a major networking campaign, which has been supported by highly targeted direct mail and email marketing, inviting prospects to exclusive bon vivant meetings with influential Caesars representatives.

 

Hugely successful. Increased brand awareness and penetrated new geographical markets, and has led to the acquisition of many new high-value customers for Caesars.